Dataswift sets up and executes the data contracts according to the request of its merchants and issuers. Such contracts have an impact on individuals and society, affecting equality, equitability, inclusivity, and a potential risk of harm. A regulatory governing model, incorporating representations by PDA owners and other stakeholders ensures the rules everyone operates on are fair and transparent while preserving the freedoms and data rights of individual PDA owners. This was the guidance from the original EPSRC HAT Research Project.
In short, data within PDAs are not owned by Dataswift, and is considered a regulated asset.