The status quo, with regard to data privacy & security and personalisation, is laborious and the results are gradually diminishing. Catering and adapting to changing compliance, law and regulation is expensive and resource intensive, and personalising products & services, marketing campaigns and the analysis is equally so. The underlying theme is one of losing focus on the primary commercial activities of enterprising and working on the ancillary activities - less growth focused, but, also, one of codependency on 3rd parties; for personalisation and compliance, Google and/or Facebook, and £expensive legal professionals. Dataswift provides a tech solution that will reduce costs and complexity and can be integrated with in-house engineers.