Enable everyone to benefit by providing the essential infrastructure and tools to give, take and use data responsibly.
Every enterprise to want to use PDAs to manage their customers personal data
Every individual to need a PDA to function efficiently in the digital economy
A PDA to be as fundamental as an email, phone number and bank account
Realising personal data as an economic, knowledge, and labour resource to empower the individual and create value with organisations.
Personal data exchange for public benefit.