Irene Ng is an academic and entrepreneur. She has a BSc degree in Physics and Applied Physics from the National University of Singapore and a PhD, specialising in economic pricing models also from National University of Singapore. In her early career, Irene was CEO of SA Tours and Travel group of companies (Singapore, Malaysia, China and UK) and founded Empress Cruise Lines, a company with an annual turnover of USD250m, which she sold in 1996 before entering academia. She is currently 20% Professor of Marketing and Service Systems at the Warwick Manufacturing Group, University of Warwick; and 80% the CEO of Dataswift where she created the Hub-of-all-Things (HAT) Microserver concept and co-invented the Dataswift’s personal data management system (patent pending). Professor Ng is an advisor to several large organisations, startups and governments on design of markets, economic and business models. She is a Turing Fellow, the ESRC/AIM Services Fellow and the ESRC/NIHR Fellow. She has written several books, published in top journals, written in highly acclaimed scientific magazines and blogs, and well known for her academic papers that have steered the discipline of marketing, service operations and its roles in the data and economy and the Internet of Things. As a scientist and a social scientist, she holds a grant portfolio in excess of £10m. Her personal website is at http://ireneng.com.